Winning awards is always neat, and this project was especially fun and thrilling. We brought World Wrestling Entertainment into Gaia Online with an alternate reality experience like no other… Kind of a celebrity meet and greet that turned into a coordinated disaster. Hard to define but here’s a video that helps explain [...]
Entries from October 2007
Winning the LACP Spotlight award for WWE campaign
October 15th, 2007 · No Comments · Alternate Reality Experiences, Virtual Worlds
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Creating a grant program for virtual inventions: Electrolux’s Virtual Innovision Hub
October 10th, 2007 · No Comments · Virtual Worlds
Sometimes it can be tricky for a company to figure out exactly how to enter Second Life. A few have tried and struggled with setting up a storefront that mimics their real life presence, only to find that users in Second Life had a completely different set of needs and expectations. For international [...]
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