blairerickson.com header image 4

Entries from July 2008

Winning the LACP Spotlight award for WWE campaign
October 15th, 2007 · No Comments · Alternate Reality Experiences, Online Worlds

Winning awards is always neat, and this project was especially fun and thrilling. We brought World Wrestling Entertainment into Gaia Online with an alternate reality experience like no other… Kind of a celebrity meet and greet that turned into a secretly pre-planned chaotic disaster. Like wrestling itself. Hard to define but here’s [...]

[Read more →]