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Entries from October 2007

Winning the LACP Spotlight award for WWE campaign

October 15th, 2007 · No Comments · Alternate Reality Experiences, Virtual Worlds

Winning awards is always neat, and this project was especially fun and thrilling. We brought World Wrestling Entertainment into Gaia Online with an alternate reality experience like no other… Kind of a celebrity meet and greet that turned into a coordinated disaster. Hard to define but here’s a video that helps explain [...]

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Creating a grant program for virtual inventions: Electrolux’s Virtual Innovision Hub

October 10th, 2007 · No Comments · Virtual Worlds

Sometimes it can be tricky for a company to figure out exactly how to enter Second Life. A few have tried and struggled with setting up a storefront that mimics their real life presence, only to find that users in Second Life had a completely different set of needs and expectations. For international [...]

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