Several current MoU employees and alumni including myself, Lauren Lamonica, and Adrian Herbez studied “Building Virtual Worlds” and did research work and independent studies for Stage 3 under Randy Pausch at Carnegie-Mellon University. Though he’s now famous for his celebrated speech and autobiographical bestseller “The Last Lecture” about his battle with cancer, he should [...]

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This article from io9 is an interesting discussion of the pros and cons of Alternate Reality Gaming campaigns and how they work (or don’t). Many of the points they make are things I think I agree with, specifically about relying too much on puzzles and schwag and not enough on compelling storytelling.
Here’s some key [...]

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I’m part of a panel at ARGfest this weekend talking about Extended Media Experiences and specifically my work on Terminator. Here’s a summary of what we’re discussing:
ARGs and Extended Media Experiences -
Connecting ARGs with marketing can be both an amazing challenge and an amazing experience for both player and puppetmaster. The members of [...]

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As a Creative Director at Millions of Us, I’ve had the opportunity to work on some really amazing and exciting projects. From what some have already figured out, and as reported by Virtual Worlds News in March, our company, has been working to create spaces for Playstation Home the last several months. [...]

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This is one of those highly top secret projects I’ve been dying to tell people about, but had to remain absolutely silent about until launch. Well, as of Wednesday last week the cat is out of the bag and all over the press. Google has entered the virtual world social space and we’re [...]

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