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Entries from July 2008

Innovator, virtual worlds pioneer, bestselling author, and my professor: Randy Pausch 1960-2008
July 26th, 2008 · No Comments · Online Worlds

Several current MoU employees and alumni including myself, Lauren Lamonica, and Adrian Herbez studied “Building Virtual Worlds” and did research work and independent studies for Stage 3 under Randy Pausch at Carnegie-Mellon University. Though he’s now famous for his celebrated speech and autobiographical bestseller “The Last Lecture” about his battle with cancer, he should [...]

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SciFi blog io9 has an interesting article on “The Argument Against ARGs” but praises our work on Terminator
July 23rd, 2008 · No Comments · Alternate Reality Experiences, Social Media Campaigns, Viral videos

This article from SciFi media site IO9 is an interesting discussion of the pros and cons of Alternate Reality Gaming campaigns and how they work (or don’t). Many of the points they make are things I think I agree with, specifically about relying too much on puzzles and schwag and not enough on compelling storytelling.
Here’s [...]

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“Extended Media Experiences” at ARGfest
July 16th, 2008 · No Comments · Alternate Reality Experiences

UPDATE 9/14/08: video of the panel

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I’m part of a panel at ARGfest this weekend talking about Extended Media Experiences and specifically my work on Terminator. Here’s a summary of what we’re discussing:

ARGs and Extended Media Experiences -
Connecting ARGs with marketing can be both an amazing challenge and an amazing experience for both player [...]

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Our work on Playstation Home Showcased at E3
July 15th, 2008 · No Comments · Online Worlds, Playstation

As a Creative Director at Millions of Us, I’ve had the opportunity to work on some really amazing and exciting projects. From what some have already figured out, and as reported by Virtual Worlds News in March, our company, has been working to create spaces for Playstation Home the last several months. [...]

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Google unveils a “Lively” new experience
July 14th, 2008 · No Comments · Online Worlds

This is one of those highly top secret projects I’ve been dying to tell people about, but had to remain absolutely silent about until launch. Well, as of Wednesday last week the cat is out of the bag and all over the press. Google entered the virtual world social space and we were [...]

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