I’m part of a panel at ARGfest this weekend talking about Extended Media Experiences and specifically my work on Terminator. Here’s a summary of what we’re discussing:

ARGs and Extended Media Experiences -

Connecting ARGs with marketing can be both an amazing challenge and an amazing experience for both player and puppetmaster. The members of this panel are uniquely poised to offer insight into the various ways that ARGs can be used to generate buzz and excitement for other media properties, as well as the challenges and hurdles required to navigate the terrain of expanding copyrighted properties, such as TV shows, video games, and movies.

Joining me will be moderator Evan Jones owner of Stitch Media (who I worked with on Terminator and recently Holomove), Yomi Ayeni the Creative Director of Expanding Universe, Elan Lee founder of 4th Wall Studios, and Lance Weiler director of the movie “The Last Broadcast.” Should be an awesome discussion!

Update:

ARGNet has an article about the proceedings HERE.