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Terminator case study and a clip of our panel at ARGfest talking alternate reality experiences

September 16th, 2008 · · Alternate Reality Experiences

Explaining these long complex story narratives that stretch over the course of months can be tricky so I’m grateful for this great 5 minute summary of “Terminator: Dark Discovery” that Michael Verdi has edited together for our company’s website:

In addition to that, here’s a video clip in which I explain a bit more about the concepts and execution of the WWE and Terminator alternate reality experiences here’s a clip from our panel at ARGfest:

For the record, I call them “Alternate Reality Experiences” rather than “games” because I don’t believe the puzzles elements are a core element to these projects, but rather the interactive experience, entertainment, and engagement.

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