Project Overview: To generate awareness and publicity for ‘The Dark Knight’ as an Oscar caliber film using viral and online grassroots communities.

Just created and launched this today new site today: http://DarkCampaign.com/

This is my new unofficial social media work promoting The Dark Knight for this year’s Academy Awards. Why? Because it’s an amazing film and it faces an extremely tough road ahead. It’s a masterpiece and yet it has to challenge 81 years of Academy history that has never once awarded the prize to a film like it.
Created a video to make my case. I’m leveraging my past experience supporting Children of Men but in some ways this campaign will be the complete opposite. There the studio was ignoring the film and audiences had never heard of it and we started the campaign late. Here, the studio thinks they have a shot, audiences know the film, and I’m starting the campaign early. Hopefully some of the online audience will push this thing hard enough to make the long odds of an oscar for the Dark Knight more possible.

Update: Though TDK didn’t earn a Best Picture nod, thankfully Heath won Best Supporting Actor posthumously, which is great.  The really cool part of this project was getting a really sincere thank you letter from the film’s screenwriter, Jonah Nolan.