Project overview: Writing and directing a 9 month online narrative tie-in with DreamWorks animated film “Monsters vs. Aliens” mixing live action video, CG cartoon characters, and web communities.
After an enormous 9 month engagement, the curtain has finally risen on DreamWorks’ latest animated feature and our unusual project creating a live action story of comic conspiracies and extraterrestrial mayhem to tie-in directly to the animated film. Juggling live action, animation, and comedy all at once proved to be extremely challenging, but I think we acquitted ourselves nicely. Here’s a scene I directed towards the end of the campaign spoofing a certain recent monster flick with the help of the animated cast of “Monster vs. Aliens.”
In this project, we wanted to help encapsulate the offbeat comic sensibility of the characters in the movie and reach out to the 18-25 year old demographic in way few animated films can. Because this movie took a satirical swipe at B-movies and science fiction classics, we needed an ongoing tale that was just a tongue-in-cheek and funny. So we invented a paranoid blogger named “Jeffrey Freedman.” A kook who lives in his mom’s basement and rants about the government using science fiction movies and books to disguise the truth from the American public. One of the videos even had him accusing real scifi enthusiasts at the World Science Fiction convention of being part of the conspiracy.
Freedman eventually became so enraged by the government cover-up that he “crashed the movie premiere” and confronted stars like Reese Witherspoon, Will Arnett, and Hugh Laurie about their role in the conspiracy:
The rest of the tale involving 80s workout tapes, flying dogs, and the New World Order can be found at Jeffrey Freedman’s blog: TopSecretConspiracy.com. The Top Secret Conspiracy project got rave reviews from scifi sites, movie fans, and forums as well as racked up hundreds of thousands of viewers. But the best part of this whole project? When it finally concluded I received a very gracious email praising our fine work from none other than the CEO of Weekly World News journalistic home of Bat boy and the alien who met with Ross Perot. Now that’s an endorsement.
Fun Trivia: If you watch the opening scene of “Monsters vs. Aliens,” you might spot an homage to Top Secret Conspiracy in the film’s sequence with the Artic Defense station.
