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Entries Tagged as 'Alternate Reality Experiences'

DREAMWORKS: Creating a Top Secret Conspiracy for “Monsters vs. Aliens”
May 13th, 2009 · No Comments · Alternate Reality Experiences, Social Media Campaigns, Viral videos

Project overview: Writing and directing a 9 month online narrative tie-in with DreamWorks animated film “Monsters vs. Aliens” mixing live action video, CG cartoon characters, and web communities.
After an enormous 9 month engagement, the curtain has finally risen on DreamWorks’ latest animated feature and our unusual project creating a live action story of comic conspiracies [...]

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FOX: Rebuilding the ‘Terminator’
April 12th, 2009 · No Comments · Alternate Reality Experiences, Social Media Campaigns, Viral videos

Project overview: Writing and directing 8 live action online episodes for Fox’s re-imagining of “Terminator.” This series would stretch 5 months and involve millions of participants from around the world in an intense cinematic experience.

“Terminator: Dark Discovery” behind the scenes video:

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DIY Days panel in SF – Topic: The Art & Science of Crowdsourcing
August 14th, 2008 · No Comments · Alternate Reality Experiences, Online Worlds, Social Media Campaigns, Viral videos

UPDATE: Video of the panel (that’s me on the far right of the frame ):
DIY DAYS SF – The Art and Science of Crowdsourcing

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I’ll be part of a panel “The Art & Science of Crowdsourcing” at DIY Days this Sunday.
Lance Weiler, the film director behind The Last Broadcast and Head Trauma, has organized an [...]

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ARGFEST: Behind the scenes of “Terminator” and “WWE in Gaia” projects.
July 16th, 2008 · No Comments · Alternate Reality Experiences

UPDATE 9/14/08: video of the panel

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I’m part of a panel at ARGfest this weekend talking about Extended Media Experiences and specifically my work on Terminator. Here’s a summary of what we’re discussing:

ARGs and Extended Media Experiences -
Connecting ARGs with marketing can be both an amazing challenge and an amazing experience for both player [...]

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WWE in Gaia garners Webby recognition
May 2nd, 2008 · No Comments · Alternate Reality Experiences

Already the recipient of an LACP Spotlight award, last fall’s WWE SummerSlam in Gaia campaign has been recognized as an Honoree by the International Academy of Digital Arts and Sciences, best known for putting on the Webby Awards, aka “The Oscars of the Internet” heh.
That means we get to put up this cool and very [...]

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“TERMINATOR: Dark Discovery” – an Alternate Reality Experience
March 7th, 2008 · No Comments · Alternate Reality Experiences, Viral videos

Terminator: Dark Discovery from blair on Vimeo.

ARG – An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions.
For several months, I’ve been working on writing and directing a [...]

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Winning the LACP Spotlight award for WWE campaign
October 15th, 2007 · No Comments · Alternate Reality Experiences, Online Worlds

Winning awards is always neat, and this project was especially fun and thrilling. We brought World Wrestling Entertainment into Gaia Online with an alternate reality experience like no other… Kind of a celebrity meet and greet that turned into a secretly pre-planned chaotic disaster. Like wrestling itself. Hard to define but here’s [...]

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