Explaining these long complex story narratives that stretch over the course of months can be tricky so I’m grateful for this great 5 minute summary of “Terminator: Dark Discovery” that Michael Verdi has edited together for our company’s website:

In addition to that, here’s a video clip in which I explain a bit more about the [...]

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Lance Weiler, the film director behind The Last Broadcast and Head Trauma, has organized an interesting discussion series across the US that is called “DIY Days” (Do-it-Yourself Days). The series of live conferences / discussions known as DIY DAYS is happening in LA, SF, Boston, NYC and London. According to Lance, their goal is [...]

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This article from io9 is an interesting discussion of the pros and cons of Alternate Reality Gaming campaigns and how they work (or don’t). Many of the points they make are things I think I agree with, specifically about relying too much on puzzles and schwag and not enough on compelling storytelling.
Here’s some key [...]

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I’m part of a panel at ARGfest this weekend talking about Extended Media Experiences and specifically my work on Terminator. Here’s a summary of what we’re discussing:
ARGs and Extended Media Experiences -
Connecting ARGs with marketing can be both an amazing challenge and an amazing experience for both player and puppetmaster. The members of [...]

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Already the recipient of an LACP Spotlight award, last fall’s WWE SummerSlam in Gaia campaign has been recognized as an Honoree by the International Academy of Digital Arts and Sciences, best known for putting on the Webby Awards, aka “The Oscars of the Internet.”

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Terminator: Dark Discovery from blair on Vimeo.
ARG - An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants’ ideas or actions.
For several months, I’ve been working on writing and directing a [...]

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Winning awards is always neat, and this project was especially fun and thrilling. We brought World Wrestling Entertainment into Gaia Online with an alternate reality experience like no other… Kind of a celebrity meet and greet that turned into a coordinated disaster. Hard to define but here’s a video that helps explain [...]

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